Original Bold Browning Seasoning & BBQ Rub

CLUCK & SQUEAL BOLD BROWNING

Inspired by travels through Texas and the southern U.S., Bold Browning was crafted to let the natural richness of beef shine as the star of the show. Firecook Marc Cardinali designed this rub to deliver both flavour and performance — creating the prized crust that steak lovers crave while enhancing the texture and depth of every bite.

Usage & Tips
For a 1"–1.5" steak, season generously with Bold Browning and allow 45 minutes to 1.5 hours for the rub to fully penetrate the meat. Sear over high heat to achieve the signature crust.

This blend also excels in cultural favourites like Jamaican jerk, Mexican fajitas, Cuban stews, Texas brisket, and beef rib rubs — proving its place as an all-purpose global kitchen essential.

We Love It On
Beef steaks and ribs, pork chops, lamb, wild big game, chicken, fish, shrimp, and even vegetables like potatoes, Brussels sprouts, cauliflower, and mushrooms. It also shines in soups, stews, chili, tacos, dips, and more.

🔥 Pro Tip: Pair Bold Browning with our pure chili pepper blend “Tasty Hot” for a fiery layer of heat that elevates the already rich, smoky crust.

Ingredients: Sea salt, Spices, Dehydrated garlic, Dehydrated onion, Dehydrated bell peppers

Features

• Named for the beautiful, browned crust and its bold flavour it creates

• Delivers the perfect flavour and texture profile for beef and beyond

• Allergy-friendly: gluten-free, MSG-free, sulphite-free, peanut-free, and non-GMO